All you need to know about word cloud: A complete guide

Word cloud: definition and use

The word cloud is a visual tool for displaying the most frequently used words in a text or set of texts. These words are displayed in different sizes, colours and orientations, depending on how often they are used. The more often a word is used, the larger it appears in the cloud.

Word clouds are particularly useful for analysing large texts and quickly identifying recurring themes or terms. They are often used in marketing, education and research to visualise trends and key points in a text.

Why create a word cloud?

Creating a word clouds offers a number of advantages. It’s a powerful visual tool for quickly identifying the most frequent words in a text, helping to reveal key themes and trends. Used in marketing, it can be used to analyse customer feedback and reviews to target key concerns. In education and research, it helps to visualise the central concepts of a subject or body of data. They also make presentations more engaging and dynamic, easily capturing the audience’s attention.

Free word cloud : Where to find effective tools

There are many online tools for creating a free word clouds. Some of the most popular are :

  • This online tool lets you generate and customise word clouds in just a few clicks. It offers various customisation options, such as shape, colours and fonts.
  • TagCrowd: TagCrowd is another simple and effective word clouds generator, ideal for beginners. It lets you import text, URLs or files to create word clouds.
  • WordArt: WordArt offers advanced features and great flexibility for creating word clouds. It also makes it easy to share your creations on social networks.

These tools are free and accessible to everyone, allowing you to create attractive visuals without any financial investment.

Creating a word cloud: steps and advice

Creating a word cloud is a quick and easy process. Here are the steps to follow:

  • Choose your text: Select the text or data you want to analyse. This could be a blog post, a research document, or even survey responses.
  • Select a word cloud generator: Use one of the tools mentioned above.
  • Customise your word cloud: Most tools allow you to choose the shape, colours and fonts. You can also exclude certain common or insignificant words (such as articles or prepositions) to obtain a more relevant result.
  • Generate and download: Once you’re happy with the design, generate your word cloud and download it for use in your presentations, reports or online publications.

Word Clouds: Benefits and Applications

Word clouds offer a number of advantages:

  • Rapid analysis: They enable you to quickly identify recurring words and themes in a text.
  • Attractive visualisation: They transform textual data into attractive, easy-to-understand visuals.
  • Engagement: Word clouds can capture the audience’s attention and make presentations more dynamic.
    The applications of word clouds are varied, ranging from analysing sentiment on social networks to exploring themes in research corpora and optimising content for SEO.

Making a word cloud: Practical uses

Making a word clouds can be particularly useful in the following contexts:

  • Content marketing: Analyse customer comments or reviews to identify the most frequently mentioned topics.
  • Education: Help students visualise key concepts in a text or research topic.
  • Research: Explore large text datasets to extract trends.

Word Cloud Generator: How to choose the right one

A word clouds generator should be chosen according to your specific needs. Here are some criteria to consider:

  • Ease of use: Choose a tool with an intuitive interface.
  • Customisation options: Make sure the tool offers customisation options that match your needs.
  • Compatibility: Check that the tool can import and export files in the desired formats.
    By following these tips, you can choose the generator that best suits your projects and maximise the impact of your text analyses.

How do I create a word cloud easily?

Creating a word clouds is quick and easy with the right tools and steps. Here’s how to do it:

  • Choose a Tool: Use online generators such as, TagCrowd, or WordArt.
  • Prepare your Text: Copy the text you want to analyse from a document or web page.
  • Import the text: Paste the text into your chosen tool. For example, on, click on “File” then “Open text file” or paste your text directly.
  • Customise the Cloud: Adjust the colours, shapes, fonts and word sizes to suit your preferences.
  • Exclude Unnecessary Words: Remove common or insignificant words to obtain a relevant result.
  • Generate and Download: Once you’re happy with it, generate it and download it in JPEG, PNG or SVG format.

By following these steps, you can easily create a visually attractive and informative word clouds.

Read also: The PDCA method

How to create a word cloud in PowerPoint

Creating a word cloud in PowerPoint is simple and can add a visual dimension to your presentations. Here are the steps to follow:

  • Prepare your Text: Gather the text from which you want to create the word clouds.
  • Use a Generator: Go to a site like or TagCrowd.
  • Import and Customise: Paste your text into the generator, customise the colours, shapes and sizes of the words.
  • Generate the Word Cloud: Click on “Visualize” to create your word cloud.
  • Download the Image: Once you’re happy with the result, download the word cloud image (often in PNG or JPEG format).
  • Insert in PowerPoint : Open your PowerPoint presentation, Go to the slide where you want to insert the word clouds, Click on “Insert” then “Image” and select the image of the word cloud you want to download, Adjust the Size and Position ; Resize and position the image so that it fits into your slide.

By following these steps, you can easily incorporate an attractive and informative word clouds into your PowerPoint presentations.

In conclusion

The word cloud is a powerful and versatile tool for analysing and visualising textual data. Whether you’re a marketing professional, a researcher or an educator, there are free and easy-to-use tools for creating attractive and informative word clouds.